A full-time sales leader
Six figures before commission, and usually twelve months too early. Most of that money buys time, not expertise.
FRACTIONAL SALES LEADERSHIP
A Head of Sales, for the parts that actually need one.
A weekly sales partner for founders and small sales teams. You get the judgement of someone who has done the job, spent only on the parts that bring revenue in. Everything we build is yours to keep.
Outbound - CRM & Reporting - Sales Playbook - Outbound Automation - First Sales Hire
THE PROBLEM
The hard part is not the selling. It is never knowing whether you are doing it wrong.
You have been running sales yourself since the beginning, maybe with one or two people helping now. Some months are good. Some are quiet. Most of what you have won came through people you already knew.
Nobody has ever looked at how you sell and told you whether it is normal, whether you are leaving money on the table, or whether there is something obvious you are missing. So you keep going, and you hope.
"Where is the next one coming from?"
Almost everything you have won came through someone you already knew. That list is not infinite, and you know it.
“What happens when I hand this to someone else?”
You cannot be the only person who can sell this forever. Nothing is written down, so anyone new would be starting from your instincts.
“Is my pipeline real?”
You have a list of deals and a gut feel about each one. Neither tells you what is genuinely going to close this quarter.
“Is any of this normal?”
There is nobody to ask who has actually done it. So you end up measuring yourself against people posting their wins on LinkedIn.
THE GAP
Nothing on the market quite fits where you are
The expensive part of hiring a sales leader is everything except the expertise. Founders and small sales teams fall into a gap where every option is either too big, too theoretical, or built so you never own the result.
Sales training
Two days, a folder, and everyone back to their old habits by the end of the month. Nothing gets built.
A sales coach
Good advice, then you are on your own to apply it. Nothing exists at the end that you did not make yourself.
An outbound agency
They run it, they keep it, and it stops the day you stop paying.
What is missing is someone who has actually done the job, is in your business every week, and builds the system with you as you go
HOW IT WORKS
Two ways founders use this
Some want a sales leader to think with every week. Some want one specific thing built properly. You choose which, and you change your mind whenever you like.
An ongoing Partner
You have a sales question most weeks and nobody good to ask. A deal that has gone quiet. A price you are second-guessing. A reply you have rewritten four times.
- A weekly 90-minute working session on whatever matters most
- Live reviews of the deals actually in your pipeline
- I am in your CRM and your meeting notes through the week
- On call in between, same business day on anything urgent
- Every play we work out gets written down and kept
A specific thing built
You already know what is missing. No written definition of your best customer. A CRM nobody trusts. Nothing written down for the hire you are about to make.
- Fixed scope, fixed price, an agreed date
- Yours to keep, permanently, whatever happens next
- Added when the timing suits, not all at once
- Built with you rather than handed over as a document
Most do both. We start each week on whatever is most likely to bring revenue in, and the bigger pieces get built around that as you need them. You are never locked into a plan that stopped making sense in month two.
THE DELIVERABLES
What we can build
Five pieces of work, each with an agreed outcome and a date. Take one, take all of them, or start with none of them.
Sales Foundations
Outbound Engine
A written ICP, personas and messaging, with a sequence live and sending.
CRM Build
Stages, exit criteria and automations, so pipeline means something.
Sales Playbook
Your running record assembled into something a new hire can follow.
Add ons
Outbound Automation
Sourcing and sending wired together so outreach keeps running.
First Hire Sprint
Scorecard, interviews and a ramp plan built on your playbook.
THE RECOMMENDED PATH
90 days, three outcomes
Where most founders start. The partnership plus the first three builds, sequenced so each month sets up the next, and you finish every month with something done.
MONTH 1
MONTH 2
MONTH 3
Define the buyer and get into market
OUTCOME:
A written ideal customer profile, personas, messaging angles per role, and your first outreach sequence live and sending.
Build the pipeline and sharpen the conversations
OUTCOME:
A CRM you can trust with real stages and exit criteria, plus the discovery and demo plays for the meetings now landing.
Write it down so it outlasts you
OUTCOME:
Your plays assembled into a playbook covering discovery, demo, proposal, objections and pipeline stages. Version one, and it keeps deepening from there.
WHAT YOU KEEP
You own all of it
Nothing is rented and nothing gets handed back. If you stop working with Revvy tomorrow, the system keeps running. That is the whole point of building it this way.
- A written ICP and personas for every buying role
- An outreach sequence running and measured
- A pipeline in your CRM you can actually trust
- Discovery, demo and proposal frameworks that work
- A playbook a new hire can be onboarded into
- Every account, tool and document in your name
WHO YOU WOULD BE WORKING WITH
Sixteen years of doing the job, not studying it
I have run full cycle sales roles myself and led sales teams across a range of industries, from startup to enterprise. I have seen what works, what does not, and the things worth working on that genuinely move revenue.
"Not a trainer who teaches. A practitioner who builds along side you"
NEXT STEP
Start with a conversation
Thirty minutes, no cost, no obligation. You leave with my honest read on the first thing worth fixing, whether or not you work with me.