Sales shouldn't feel this hard.
But for most growing businesses… it does.
Revvy exists because I kept seeing the same pattern:
Good businesses. Strong products. Capable people.
But behind the scenes, sales was being held together by effort, not design.
Built by someone who’s been inside the problem
I’m Dan Johnson, founder of Revvy.
I’ve spent 16+ years building, leading, and fixing sales functions across startups, scale-ups, and established organisations.
I’ve worked across companies like Smartly, Powershop, Canon and Kiasma Health - building sales from scratch, leading teams, closing complex deals, and seeing exactly where revenue systems break.
Not in theory.
In the messy, real-world bit where deals stall, pipelines lie, and everyone’s “busy” but revenue isn’t moving.
-
16+ years in sales leadership
-
Startup to enterprise experience
-
Built sales from zero
-
NZ and international markets
-
Complex B2B sales experience
What I kept seeing
Different businesses. Different industries. Same underlying issue.
Sales teams were working hard - but the system underneath them wasn’t strong enough.
What it looked like
- Founder pulled into every important deal
- Reps all selling differently
- Pipeline looked healthy but didn’t convert
- CRM updated, but not trusted
- Deals stalled with no clear reason
- Forecasts became guesswork
What was really happening
- No clear sales process
- Weak qualification
- Poor discovery
- Inconsistent deal control
- Unclear next steps
- No shared definition of “good”
Why I built Revvy
Because most sales advice is either too generic to be useful or too complicated to actually implement.
So businesses stay stuck somewhere in the middle.
Revvy exists to cut through that. To give you:
Structure
A system that actually works
The experience behind Revvy
Revvy is built from 16+ years of real sales leadership experience across:
Why Businesses Trust Revvy
Because they don’t need more vague advice.
They need clear thinking from someone who has been there before.
Revvy brings:
Straight answers
No pretending everything is fine when it isn’t.
Practical experience
Advice grounded in real deals, real teams and real commercial pressure.
Commercial clarity
A sharp view of what affects revenue, what is noise, and what needs fixing first.
No fluff
Useful strategy. Practical execution. Zero theatre.
A note from Dan
I built Revvy for businesses that know they should be growing faster, but can’t quite see what’s getting in the way.
Sometimes it’s the pipeline.
Sometimes it’s the process.
Sometimes it’s the way deals are being qualified, managed or progressed.
Usually, it’s not one big dramatic problem.
It’s a set of small leaks across the revenue system.
Revvy exists to find those leaks, call them out clearly, and help fix what actually matters.
If sales feels harder than it should, there’s probably a reason.
You’re not imagining it. And it’s fixable.