Buy it when you are about to hand something over. A hire starting, or a deal you want somebody else to run. Before that the running record does the job on its own. And the longer we have worked together, the better the playbook is, because there is more real material to assemble.
DELIVERABLE
Sales Playbook
Every week we work something out and it goes into your running record. That record is included with the partnership and it is already yours. This is the work of turning it into a document somebody who was not in the room can follow.
SCOPE
What is included
A structured discovery framework
Your questions, ordered and written as a framework, rather than scattered across six months of notes.
A demo structure
What to show, in what order, and what to leave out. Built from the moments your buyers actually reacted to.
Objection handling
Your real objections with the responses that worked on real calls. Not a generic list off the internet.
A proposal framework and template
What goes in it, how it is structured, and how to price it so the conversation stays on value.
Qualification and stage definitions
What a good opportunity looks like, written plainly enough that a stranger can apply it.
The gaps filled in
Assembly shows up what we have never covered. Those become sessions, and the sessions become sections.
Assembled once, then kept current
While you are on the retainer, new plays keep landing in it as we find them, at no extra cost.
TIMELINE
How it runs
BEFORE WE START
Your running record, built from every session so far
WEEK 2
Structure agreed, gaps found, sessions booked to fill them
WEEK 3
Assembly, editing and templates
WEEK 4
Handover, and it stays live from there
Hiring in the next twelve months?
The playbook is what a first sales hire gets onboarded into. The First Hire Sprint builds the scorecard, the interview framework and the ramp plan on top of it.