WEEK 1
Analysis and definition
DELIVERABLE
Outbound Engine
You know roughly who buys. It has never been written down, so it cannot be repeated, delegated or tested. This fixes that, and ends with a sequence already sending.
SCOPE
What is included
Customer and win analysis
We go through who has bought, who nearly bought, and what the ones who said yes had in common.
A written ideal customer profile
Firmographics, buying triggers, good-fit and poor-fit signals, and the conditions that create urgency.
Personas for every buying role
The person who feels the problem is rarely the person who signs. Both get their own angle.
Messaging angles per role
What to lead with, what to avoid, and the proof each role needs before they will take a call.
A named target account list
Built and enriched, not bought off a list broker.
Your first sequence, live
LinkedIn and email, written and loaded, sent by you under your own name.
TIMELINE
How it runs
WEEK 2
ICP and personas written
WEEK 3
Messaging angles and list build
WEEK 4
Sequences written, loaded and live
Taking the CRM Build and Playbook too?
All three together is the 90-Day Build. $10,500 including the weekly partnership, against $15,000 bought separately.